in your pitch you must include:
- title
- logo
- music genre
- audience demographic and how you will attract them
- broadcasting platform
- what type of shows you will invest the money on
- what additional platform and services you will have a presence on
title + other information
- the title of the radio station is "non stop" as the music is played for 23 hours of the day with five minute ad breaks at the end of every hour.
- the music genre remains the same for an hour and then changes after an ad break so that there is as much music as possible.
- a survey on something like twitter would be taken to see what times people are most likely to listen to the station and what types of music they would be most interested in so that we can pair the busiest times with the most popular music and the least common times of listening with the most unpopular types of music so that the listener-ship can be as broad as possible.
music genre
- the music genre of the radio station ranges in many different types of music that appeal to the younger generation who are listening. the music will range from up-to-date pop and mainstream songs but also containing throwbacks that could appeal to many different age groups.
audience demographic
- the age range of the audience is from 14 years old - 21 years old; but could easily have songs that can appeal to the ages that are not included in the target demographic. by having as much music without the adverts as possible, and including adverts that could appeal to the audience so that they do not get bored and switch to another station.
- there are many difference types of ways that we could advertise to young people such as adverts on Instagram or payed promotions to popular influences that many different types of people will view. things such as snapchat filters or a twitter page would also create demand for the radio station. you could have an extra channel that had talk shows if you didn't want them to be included in the actual radio channel as it is more for music. Similar to how radio one has radio one extra that has different content but still follows the same theme.
broadcasting platform + additional platforms
- the radio show would often be presented on a physical radio that also appears in cars, phone applications, television channel, and other applications. most people listen to radio stations in their cars as a way of passing the time and listening to new and popular music without having to create a playlist or take time to scroll through the different channels.
