jungle book trailer

• the trailer is very aggressive and serious when showing what will happen in the movie. it flicks through small sctions of different scenes and has kaa's scene in the background and sometimes shown with her narrating.
• all of the things that are shown connote darkness and death, such as the vulture screeching overhead, the tiger attacking the panther, the monkeys clambering up the wall in a mass, and the snake in the dark forest.
• near the end of the trailer the screen is very dark and many of the famous voices that are going to be in the movie come up on screen in a very bold fashion. they are played then as people are still engaged in the exciting part of the trailer and so will see this and make them even more anticipated.
• right at the end when you think the trailer is over and the tension has cut out and the music has subsided, a clip of baloo floating down the river with mowgli and is whistling the bear necessities theme tune. this shows the musical aspect and a lightness to finish off the trailers.

merchandise

Disney have released a wide range of new merchandise to tie in with the release of the new live action version of "the jungle book". these items can also be customised with your own messages and available online. included are mugs, t-shirts, pillows, a lamp, canvas art, water bottles and much more, and the sound track released by Walt Disney records.

Disney made many cross promotions with brands such as kenzo and air bandb to appeal to other audiences.

 

• shere khan almost ghost like at the top in the sky foreshadows his reign over the jungle(him being almost god like in the sky) but then having his downfall and being killed (by having him look like a ghost)
• king louis is also at the top of the steps holding onto what looks like a globe which suggests that was on top of the world and ruled everything.
• both characters at the top of the stairs have died in the movie.
• all of the animals are stood behind mowgli in a battle formation ready to fight the enemies that they have. by having mowgli at the front of all of the wild animals shows that they respect him and that he is a very strong character to be leading these wild creatures.
• this poster gives the movie a sense of action and adventure as well as appealing to children as there are cute animals appearing. the poster would appeal to teens and adults as there is a seriousness to the image and the colouring is very dark making it seem as though something is going to happen that is very dark and serious.
• having the names of the main cast in white at the bottom of the poster helps to highlight the actors whos voices will appear but makes sure not to draw away from the overall depth of the poster.
• the jungle book title is in the boldest and most recognisable font as it is the most important thing on the poster as people can know what the movie is.
• it also has the release date on the poster so that they can build hype for the day that it comes out and make sure people know if it is in the cinema or not so that they can have maximum viewing audience.
• the language used in the top sentence "the legend comes to life in IMAX 3D" brings forward the idea that the story has actually happened in real life as it is referred to as a legend which is often used to describe famous things that have probably happened.

advertising and marketing

what ways could you market a promote to audiences?

• posters, billboards, benches, busses
• magazine adverts
• tv adverts
• movie trailers @cinema
• on the radio
• website adverts
• newspapers, print media
• public voice
• tv interviews
• meet and greets
• social media: sponsored adverts, specific targeting, snapchat filters, re-tweets etc
• food and drink packaging: special edition chocolate or sweets
• use well known actors in some of the cast
• clothing and merchandise

marketing:

• marketing involves all of the deals done to get the films shown and promoted.
• this promotion involves paid for 'above the line' advertising which will be funded as part of the project such as trailers, spin-offs, posters and billboards which are of mutual benefit to the fil and another commercial agency. e.g. McDonalds happy meals with a film theme.
• it also includes related merchandising and 'below the line' publicity which is not paid for but again generate mutual interest. e.g. an interviews with a star in a newspaper or magazine or reviews

marketing-the jungle book:

• Disney made several smart marketing choices during the lead-up to the release of the jungle book that helped to build hype and buzz for the movie. they combined typical marketing approaches, special opportunities available only to Disney, and a few unique techniques and messaging particular to this film.
• each of these aspects of the marketing were deployed with terrific skill and a keen eye toward how each part of the plan fit together with the rest to achieve the maximum marketing impact.
• disneys method:- each layer feed into each of the previous layer- they began with the fanbase, and then the social media reached out to that fanbase consistently later. the theme parks consistently offered the fanbase more footage and merchandising. the stores targeted fans with merchandise, the trailers hammered home the Disney brand even when altering the tine and visual imagery for each age and gender demographic, and so on. so fans started out as the grassroots movement underlying the marketing, so to speak, and then that foundation of fans were energized and built up at each new stage of marketing and promotion.

marketing again:

• to emphasize the "immersive world" Disney introduced a maze-like law of the jungle website in partnership with the female-leaning Tumblr; ran like special promos at IMAX theatres focusing on the snake Kaa; and created a touring virtual-reality experience and 360-degree Facebook video emphasising the "avatar"- like world of its jungle.
• various corners of the Disney empire pitched in to promote 2the jungle book". a new years days stunt on the Disney channel, for instance, was used to portray the film as on of the years first blockbuster offerings for families and children.
• but the synergistic heavy lifting was done by Disney theme parks. during the jam-packed spring break weeks, park theatres in Florida and California offered sneak peak footage of the movie, with Mr Favreau providing introduction. the many (many) theme park stores that sell Disney merchandise had "jungle book" sections. and Disney built photogenic "jungle book" sand sculptures at its animal kingdom and epcot parks in Florida
• recognising that Disney magic castle logo is not an automatic plus for the male demographic. Disney aggressively and repeatedly pitched "the jungle book" to male audiences on ESPN and else where as coming not from the studio who made Cinderella but pirates of the Caribbean. an extended 3d trailer for the jungle book was attached to star wars: the force awakens which had an audience that was 58 percent male. and Disney rolled out and action- oriented trailer during the superbowl.
• aiming at the Hispanic market, Disney teamed with Univision for a five week stunt that brought the jungle book characters and clips into telenovelas, talk shows and sports coverage. Disney even built a tool to allow Univision personalities to appear in scenes.

marketing strategies:

• major push to have bloggers write on the theme that Favreau had used sophisticated, hi-tech filmmaking techniques to create the animal characters and make them compelling - this to overcome any resistance to the "talking animals" concept.
• recognising that there was a need to keep the film from looking too childish in order to appeal to the finicky high school crowd- older siblings tend to influence younger brothers and sisters -  Disney consciously filled the first trailer with scary moments (pouncing panther, snarling tiger, stampeding buffalo) whilst hiding the musical numbers and baloos more cheerful side to a minimum.
• social media was also used with a large Facebook, Instagram and twitter campaign along with YouTube and viral marketing campaigns.
• the elevate the jungle book in the minds of grown ups, Disney in march circulated with dramatic photographs that paired the voice actors with their on screen character.

synergy

• synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts.
• media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media.
• synergy works when different elements within a media conglomerate promote(e.g. film studio, record label, video game division) create linked products (e.g. film, soundtrack, video games)
• each distinct element promotes the others and can also be through the form of each product placement.

Disney synergy
the film of 'high school musical' promotes the dvd, which promotes the soundtrack, which promotes the advent calendar, which promotes the doll, which promotes the sequel, which promotes the Disney store, which promotes the film ...

hypodermic needle theory / bandura

hypodermic needle theory / bandura

• the hypodermic needle model suggests that the information from a text passes into the mass consciousness of the audience unmediated, i.e. the experience, intelligence and opinion of an individual are not relevant to the reception of the tex.
• this theory suggests that, we are manipulated by the creators of media texts, and that our behaviour and thinking might be easily changed by media-makers. it assumes that the audience are passive. this theory is used to explain why certain groups in society should not be exposed to certain media texts.
• bandura- the media can influence people directly

the film industry

my ideas of processes of making a film:

• coming up with an idea or choosing a book to follow
• hiring people to work on the set
• script writing and choosing story
• casting: auditions (multiple), trial days etc, creating new characters or adjusting old ones.
• more script writing
• trial shots, makeup and hair trials, costume trials
• filming the movie: initial scenes in the studio, travelling if any scenes are shot in field locations, green screen shots, stunt doubles shots
• editing and cutting parts out
• filming more
• final cuts and edits
• premier
• in normal cinemas
• on dvd

actual process:
pre production-

• the studio, investor, or producer buys the rights to the source, such as an idea, book, or a story.
• a screenwriter converts this idea or a story into a script, also known as an original or adapted screenplay.
• the script is edited and finalized by the same screenwriter or writers known as script doctors.
• director, producer, editor, production designer, art director meet to make sure they're on the same page.
• script is storyboarded by illustrators to help directors. cinematographers visualise the scenes.
• costume designers create garments and accessories to help tell the story. casting directors audition and/or negotiate with actors agents and decide on cast.
• location scouting, hiring crew, lots of logistics.

shooting-

• director oversees everything, works with producer, takes storyboard and turns it into series of shots.
• production design team create the overall visual feel and aesthetics; costume, makeup, set design.
• cinematographer oversees everything camera and lights related and helps with artistic decisions.
• makeup artists work with costume designers and director to make actors and actresses fit their role better.
• actors and actresses show their talent, hope for a nomination in leading or supporting role.

post production-

• music editor works with songwriter to write the original song, and composer for the original score
• sound editors prepare what will go into the final mixing. there are dialogue and sound effect editors.
• sound mixers combine dialogue and sound effect and music tracks to create the final sound  track.
• flim editors cut and paste to make a two hours cohesive movie out of miles of film, adding in visual effects.

the producer is involved in every step, have expertise in directing, screen writing, etc. gets the best picture.

the jungle book intro

1. Jon Favreau directed the movie.
2. Bill Murray- Balloo

Ben Kingsly- Baghera
Idris Elba- Shere Khan
John Favreau- Pygmy Hog
Scarlett Johansen- Kaa

1. Rudyard Kipling and Justin Marks wrote the screenplay
2. uses CGI - new technology, photo realistic rendering, key frame computer animation
3. 175 million dollar budget

what do audiences want from a film?:
entertainment?
escapism?
large special effects?
well known actors?
high production values?: mega special effects, a clean look, 3D, imax, digital cinema

performance capture is the technical process used to translate an actors performance into a digital character, as seen in films such as lord of the rings and avatar. each subtle facial expression, body movement and vocalisation is recorded via a synchronised array of specialized cameras and used to deliver a computer generated or 'digital' character. this process allows for direct real time communication and spontaneity on set between actors, and between actors and directors. performance is a at the centre of the process, giving the digital character life and soul. with teams of highly skilled visual effects artists, they create digital characters of whom an audience can fully and emotionally engage.


the only actor in the room performing was the child who played Mowgli. they brought in animal puppets for Sethi to act against, although none of them appeared in the finished film.


using a rig called a simulCam, also developed on Avatar, Favreau's crew could combine the live-action footage-shot in native 3D using a Cameron-Pace rig- with the previz se and motion capture in real time. "you'd see the kid with a guy in a blue suit, or a puppeteer, then with SimulCam you'd see the bear walking next to him", says Favreau. "we had the editing system onset, and we would cut what we just cut into the movie, so that at any given time you could watch the whole thing". finally, the finished footage would then go into the post-production for the bulk of the visual-effects work - animating every tiny hair (modelled on those of real animals) and shadow by hand - and editing. the result is the jungle that looks and feels intimidatingly real.

main stories table

	Mirror	Telegraph
Online-main story   Who is it targeting?	The main story when you first open up the webpage is about a convicted paedophile who has one of his songs played in the Joker movie, which will give him money. It is targeting anyone who knows of the singer or has watched the movie. Due to it being the first story it may be targeting anyone who opens the page.	The main story is live on the website and is about Scotland and Boris Johnson dealing with Brexit. This is targeting anyone who lives in Scotland or knows about Brexit. As it is very current news many people will be affected by the decision that gets made so it will intrigue a lot of people about the story.
Twitter- most recent   Who is it targeting- has it been re-tweeted?	A tweet about Prince Charles and Queen Elizabeth. It is targeted to anyone who has them as monarch or people who are interested in the royal family. After 7 minutes there is 1 comment, 7 re-tweets and 2 likes.	A tweet about how you can work a four-day week and still be able to afford a healthy lifestyle. It is targeted at adults who wish to limit their working hours but could also appeal to those who want to try something new in their free time.
Participatory-review columns, rating etc.   What do they say- who is involved?	People can comment on different news stories, there isn’t one specific chat for people to talk in. there ae all different types of people it mainly depends on the news story and what is mentioned.	You can see peoples comments on the main story and what different people think of the situation. If you click on other stories then you can find peoples comments etc. t is many different people but they are all members.