merchandise

Disney have released a wide range of new merchandise to tie in with the release of the new live action version of "the jungle book". these items can also be customised with your own messages and available online. included are mugs, t-shirts, pillows, a lamp, canvas art, water bottles and much more, and the sound track released by Walt Disney records.

Disney made many cross promotions with brands such as kenzo and air bandb to appeal to other audiences.

 

• shere khan almost ghost like at the top in the sky foreshadows his reign over the jungle(him being almost god like in the sky) but then having his downfall and being killed (by having him look like a ghost)
• king louis is also at the top of the steps holding onto what looks like a globe which suggests that was on top of the world and ruled everything.
• both characters at the top of the stairs have died in the movie.
• all of the animals are stood behind mowgli in a battle formation ready to fight the enemies that they have. by having mowgli at the front of all of the wild animals shows that they respect him and that he is a very strong character to be leading these wild creatures.
• this poster gives the movie a sense of action and adventure as well as appealing to children as there are cute animals appearing. the poster would appeal to teens and adults as there is a seriousness to the image and the colouring is very dark making it seem as though something is going to happen that is very dark and serious.
• having the names of the main cast in white at the bottom of the poster helps to highlight the actors whos voices will appear but makes sure not to draw away from the overall depth of the poster.
• the jungle book title is in the boldest and most recognisable font as it is the most important thing on the poster as people can know what the movie is.
• it also has the release date on the poster so that they can build hype for the day that it comes out and make sure people know if it is in the cinema or not so that they can have maximum viewing audience.
• the language used in the top sentence "the legend comes to life in IMAX 3D" brings forward the idea that the story has actually happened in real life as it is referred to as a legend which is often used to describe famous things that have probably happened.