daily mirror:
- founded in 1903 by Alfred Harmsworth and sold to Rothermere (his brother) in 1914.
- originally pitched to the middle class reader, it was transformed into a working class newspaper after 1934 in order to reach a larger, lowbrow audience.
- during and since the second world war ended in 1945, it has consistently supported the labour party.
- Piers Morgan was the editor between 1995 and 2004
- gave financial support to the 2003 war-protest.
daily telegraph:
- founded by Arthur B Sleigh in 1855 as the daily telegraph and courier
- a controversial interview with the German Kaiser in 1908 damaged the Anglo-German relations which added to tension in WW1 build up.
- 1.4 million readers in 1980
- electronic telegraph launched in 2004
- purchased by Barclay brothers for £665m in 2004
masthead is bold and red on Daily Mirror to show they support labour also links to modern.- the house style is all almost identical for every newspaper that they publish.
- seems crowded due to all of the colour and photos
- solid bold text without being too ornate
- plain background and not much colour so there is not really any confusion.
masthead has elegant and sophisticated font to show the paper is for a higher class.- mainly focused on political issues or hard news as it is key for their audience.
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