glossary

key terms:

• technical codes- layout, design, positioning, house style, font, size, quality of photographs, cropping choices, anchorage.
• visual codes- images, mise-en-scene, costume, colour palette, masthead
• genre- what type of newspaper it is, narrative, made of address, headlines
• house style- a companies preferred manner of presentation and layout of written material.
• masthead-title of the newspaper displayed on the front page
• caption-brief text underneath an image describing the photograph or graphic.
• headline-a phrase that summaries the main point of the article. usually in large print and a s different style to catch the attention of the reader.
• byline-where the name of the reporter is included at the beginning of the article
• standalone-a picture story that can exist on its own or on a front page leading to a story.
• splash- the main story
• crosshead- subheadings that appear in the text of an article.
• plug- usually at the top left and right hand corners of the page displaying promotions. special offers or price of the newspaper.
• conglomerate- a media group or media institution that owns numerous companies involved in mass-media enterprises, such as television, radio, publishing, motion pictures, theme parks or the internet. conglomerates are usually global in size and reach.