in your answer you must:
- consider relevant social contexts that influence newspaper circulation
- use your knowledge and understanding of relevant academic ideas and arguments.
- explain the relationship of recent technological change to the production, distribution and circulation of the newspapers.
due to the decreasing circulation numbers of the paper, something had to be done so that readership would increase and the paper would be able to afford to run and make profit. as almost every (add in statistic or other) person in the country owns some sort of smart device or electronic appliance, it is the easiest way for people to get any information that they need. people do not need to pay for certain things when they are accessing them online such as reading a blog or searching for a job; newspapers did not have this kind of accessibility and also cost people money that they did not want to spend. by transferring their main efforts to their online presence newspapers suddenly became available and up-to-date at the click of a button. this did not do anything to improve the readership of the print copies of the paper but highly improved the overall readership of the paper. people who read newspapers are often more adult as they are interested in knowing the daily news when it comes to print papers an online websites. however on applications such as snapchat, teens and tweens use the app to get information that is more relevant to them and is easy to access. newspapers, such as the telegraph, have created a way to reach even those who would never watch the news; which is another variation of online news. (add another statistic)
there are many perks of having mainly online newspapers that were not available to have included in print copies due to their own nature. websites allow things to be categorised so that things are easier for people to access and speeds up research time, it means that all the similar stories are in a set place, rather than having to go through and entire paper to not even find a story that interested you. online papers also have feature such as a live feed, which is presented on the front page of the telegraphs website, as well as being able to comment on different news posts so people can share their opinions. the telegraph has cleverly made certain features premium so that for only a small price per month people can have better features. add in an example of a story that follows suit.
the telegraph has managed to not only survive the decrease in print circulation but actually thrive on it with their online figures being dramatically higher than their print figures. as people can bookmark different things that they want to be notified about or go through the website easily it increases use on the webpage. the use of commenting on newspapers allows people to share their opinions on different stories and add their own insight to improve the general information. the ability to comment on different stories gives the public the power to change things or spread awareness. for example if a headline for a story was extremely demeaning to those involved people could share and complain in the comments which could cause a change in the story, and it be re-published, or lower the credibility of the newspaper in question. people like the fact that they have the freedom and capability to do this, which results in a higher usage of the online forum newspapers. this links to david gauntlets web 2.0 theory that the audience is getting more involved in the production and distribution of media and give readers more freedom to create the media in their own eyes.
overall many different newspapers have adapted to the decline in print newspaper popularity in their own different ways, such as the telegraph creating an online webpage where people can read the different stories and leave their own comments on the matter. rather than trying to fight the change in social normatives they have embraced the change and used it to their advantages.
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