The Times web 2.0

the times
who owns it: Jim Mullen is the CEO and the paper is owned by Reach Reach plc company.






print circulation figures: 1,070,000 everyday
online circulation figures: 8,452,000 everyday






how does the print version have similar traits to the online version of the paper?

• both of the papers have got similar information relating to topics such as politics and economical issues etc.
• the both have a singular image to go along with the story and then a large amount of writing and information for each story.
• they both seem to use the same font but it is hard to tell without a physical copy of the print newspaper.

how do the print and online version of the paper differ?

• the online version is very inclusive with a lot of different topics and stories (whilst also sticking to the more favoured topics), whereas the print version mainly stays on the topics of politics and economics and it only has a limited space in each issue and those are the most important topics for them to include.
• the online version of the newspaper has different sections and is very structured so that it is easier for the reader to gain as much information as quickly and as easily as possible; the print version is unable to do this as they do not have a wide enough range of topics in each issue to compartmentalise.

who advertises in the print version of the paper?


the main advertising on the front page is usually more high class or things to do with the newspaper itself. for example there is an advert in one paper for war horse by Michael Morpurgo and Donatella Versace in a magazine. this magazine would have been targeted at a higher class and literary audience most likely.






who advertises on the online version of the newspaper?


on the online site the top advertisement is for a run that will be taking place next year and tells people the website to get more information, tickets and how much they cost. however many of the other adverts as you scroll down the page are for the newspaper itself. one of them was to do with the rugby world cup and how you can 'click of this image' on the webpage to get all of the latest news, scores and other important information to do with the world cup, only on the times. there are numerous adverts to get people to explore the webpage fully and try and entice people into subscribing. it may be true that after you have subscribed to the website that you have more targeted advertisements but it is unknown. they would be able to target audiences on the website as they can use their data to fins ads that will appeal to them.