pros:
- can be updated quickly and easily without having to publish any new copies- online notifications.
- doesn't waste a large amount of paper.
- more accessible for all different types of people.
- help to reduce company costs as they don't need as many staff.
- can be easily hacked to change the news to things that are obviously incorrect without anyone knowing.
- people believe anything that they read online (links to above)
- web 2.0 is "harnessing collective intelligence"
- In Web 2.0 the idea of media gods is somewhat lessened with advent of YouTube and social media as we know it. Internet users are given the ability to share and comment on other users content and property via the multitude of social media sites available, this effectively gives everyone the ability to become a producer of media, or a critic of it.
- gone from a passive to an active audience
convenience, access, technology, ephemeral, interactivity, participation, content, context, presentation, Gauntlett, cost, cost, niche access.
institution advantages and disadvantages:
synergies, revenue streams, advertising, audience sizes, additional context, cost, cost of production and distribution, audience data, audience feedback, brand extensions, Gauntlett
daily mirror: net readership- 17,484,000 print- 6,847,000 online- 14,001,000
daily telegraph: net readership- 16,357,000 print- 3,293,000 online- 13,064,000
- recession means that people don't have as much spare money to buy newspapers when it happens to be free online.
- people want to be able to access their news at any time and it to be the most recent thing, by using online newspapers it means that people can get the most recent news at any time.
- print editions are already old news by the time they are out and do not have the essence of time on their hands.
- advertisers can advertise online for free and also reach a much larger audience so it is more worthwhile for them.
- advertising revenue has decreased and is what pays for around 70% of the newspaper costs.
No comments:
Post a Comment